Policy Market Blog

What's worse than price gouging?

Martin Kennedy - Wednesday, September 06, 2017

Running out of water.  If you desparately needed water would you prefer to pay $10 per gallon or have empty shelves?  

From the firm's perspective, not managing your inventory properly (aka running out of water) is less costly in terms of corporate image.   

Beware the culture of the image... 
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